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ZOOtech selects NMC Partners as public relations agency of record for U.S.

10/04/2004

New partnership strengthens ZOOtech' s presence in the DVD authoring technology marketRolling Hills Estates, CA October 4, 2004 - ZOOtech, Ltd. today announced the selection of NMC Partners, LLC as its public relations agency of record serving North America. NMC Partners was chosen because of its experience in DVD authoring technology and its unique combination of strategic and tactical communications programs that move businesses forward quickly and efficiently. For more information, visit www.nmcpartners.com"NMC Partners' talented professionals understand the world of DVD technology and know how to communicate with the key contacts across the variety of media and analysts in this category," said Roland Spencer, marketing director, ZOOtech. "This new relationship will raise the awareness of ZOOtech and will be a key element in our drive to achieve increased visibility for our products and our brand.""We are very excited to put our experience to work for ZOOtech and deliver communications services that will move ZOOtech's business forward," said Kathleen Buczko, partner, NMC Partners, LLC.

"We look forward to evangelizing ZOOtech and DVD-Extra Studio."About ZOOtech Ltd.Headquartered in Sheffield, UK, ZOOtech, Ltd. is a wholly owned subsidiary of ZOO Digital Group, plc. ZOOtech develops, publishes and markets a DVD-Video production system for the creation of highly interactive DVD-Video discs by developers worldwide. During its development, DVD-EXTRA STUDIO was used by leading Hollywood studios and multimedia developers to create the new consumer category of interactive DVD. Universal Pictures, Ascent Media and LeapFrog are among the companies who have used the DVD-EXTRA STUDIO production system to deliver new products.

For more information, visit www.zoo-tech.comAbout NMC Partners, LLCFounded in 1996, NMC Partners, LLC is a full-service public relations agency with a wide-range of experience covering a broad spectrum of industries, including: GPS software, wireless security, printer technologies, digital imaging, DVD authoring, educational software and sports and fitness products. Based in Rolling Hills Estates, Calif., NMC Partners has developed a proprietary planning system called Predictive Mapping that maps a predictable public relations program through analysis of a company's business opportunities, objectives and competitive landscape. NMC Partners believes that public relations is a strategic communications asset that can be managed and measured, and that effective public relations is the by-product of partnership and seamless performance. The NMC Partners team is comprised of individuals proficient in media relations, event planning, product launch and many other integral public relations skills.

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